If you are looking to
increase your business revenue per customer or existing customers, here are some
top 10 tips on getting your sales staff focused on inside sales,
up selling and marketing additional services.
Most successful businesses use these marketing tactics to maximize their sales results. But many businesses struggle to get enough sales because they don't know about these tactics -- or don't use them. Are you one of them?
Here are TOP 10 Techniques to do just that:
- Think lifetime value as revenue, not transactional value
- Go for a no brainer up sell
- Offer complementary products or services
- Stay in touch with
- Practice the art of the perfectly timed pitch
- Help your customers sell more to their customers
- Remind customers of everything you offer
- Create incentives for in house referrals
- Give customers a say in what you sell
- Put some skin in the game
Your business needs new customers, but don't ever forget that your easiest and most predictable source of new revenue is right under your nose: It comes from the loyal customers who already know your company. Acquiring new customers is expensive (five to ten times the cost of retaining an existing one), and the average spend of a repeat customer is a whopping 67 percent more than a new one.
So, sure, put some energy into new business development, but make sure your salespeople know that coming up with creative ways to sell more to your current customers is just as important.
