Complete News & Entertainment Broadcast Pvt. Ltd. (CNEB) has launched its 24 x 7 Infotainment Television Channel in May 2008 with the vision of its Group Chairman Shri H. S. Sran, that hordes of channels has come up and large numbers are waiting for the permission from Ministry of Information & Broadcasting; only few survive because as per the industry sources, the viewers stick to the channels which are showing programs with a difference. 
The news as a genre has almost reached a saturation point, so much so that now current news channels are switching to the entertainment mode.